Creative Team Workflow
Request → Design → Video → Digital Distribution → Launch
1
Request Intake & Assessment
Executive Director of Creative Arts & Technology
- Reviews Planning Center request submissions
- Approves based on church vision alignment
- Assigns priority by event level (1, 2, 3, Express)
- Creates Planning Center tasks for team
2
Design Phase
Visual Designer & Brand Steward
- Creates social media graphics
- Designs print flyers and banners
- Ensures brand consistency
- Stores assets in Adobe Express
- Coordinates with Video Editor on graphics
3
Video Production (If Needed)
Video Editor
- Creates promotional and announcement videos
- Develops motion graphics and overlays
- Applies color correction and audio
- Ensures brand alignment with designer assets
- Exports for multiple platforms
4
Digital Distribution
Digital Experience & Web Coordinator
- Updates website and creates landing pages
- Manages church app content
- Coordinates with Social Media team
- Creates QR codes and email graphics
- Distributes to Tech team for screens
- Manages podcast and YouVersion content
5
Launch & Distribution
Cross-Team Coordination
- Social Media Team executes posting schedule
- Tech Team displays screen graphics
- Communications Team sends email blasts
- Technical Production supports live services
- Monitor engagement and performance
Event Communication Timelines
Level 1 Events
5 weeks: Submit request
4 weeks: Design & launch campaign
3 weeks: Email & Facebook event
4 weeks: Design & launch campaign
3 weeks: Email & Facebook event
Level 2 Events
4 weeks: Submit & design
3 weeks: Add to monthly flyer
2 weeks: Social media starts
3 weeks: Add to monthly flyer
2 weeks: Social media starts
Level 3 Events
4 weeks: Submit request
2 weeks: Update calendar
1 week: Create graphics
2 weeks: Update calendar
1 week: Create graphics
Express Level
48-hour turnaround
Any team member can handle
Essential deliverables only
Any team member can handle
Essential deliverables only
📧 Communication Protocol
Weekly Email Updates: Every Tuesday by end of day
Express Requests: Email Creative Director when accepting
Monthly Reporting: Digital Coordinator sends comprehensive metrics
Primary Tools & Platforms
Planning Center
Request forms, task management, calendar
Adobe Express
Design repository, creative assets
Squarespace
Website management
YouVersion
Bible app content